The Profoot Story

1933

Alec Freeman opens his first shop in Bermondsey in London’s Docklands.

1969

Lionel’s first of three sons, Lewis, is born. Simon comes along in 1973 and Elliot in 1976.

1991

Lionel introduces innovative gel products to the UK, designed to help with footcare problems.

1995

Simon follows and works with his father and brother to build the business.

2000

The gel products business is sold to a large multinational. Lionel deservedly retires to spend more time fishing!

2005

Lionel’s first grandchild is born – Simon becomes a father.

2008

Profoot moves to larger premises and brings its warehousing in-house.

2010

Profoot distributes to over 2000 pharmacies and the UK’s 4 largest supermarket chains..

2012

As the business grows, more staff join the growing team at the office and warehouse in Watford as well as an external sales force across the UK & Ireland.

1953

Alec’s son Lionel joins the business, eventually taking it over and expanding to 3 shops.

1983

Lionel opens a specialist shoe shop in Chiltern Street W1 specialising in handmade footwear.

1992

Lewis joins the business and starts selling gel products across the globe.

1997

Lionel sells the shoe shops and concentrates on developing gel products.

2002

Lewis, Simon and Elliot continue a family tradition of working together and start Profoot (UK) Ltd, creating an innovative range of footcare products that are distributed to pharmacies throughout the country.

2007

Profoot starts distributing its products to UK supermarkets.

2009

The brothers employ their first member of staff to help run the warehouse.

2011

Lionel’s seventh grandchild is born, all 3 brothers have been very busy over the last 6 years!

2016

Profoot goes from strength to strength new products are introduced into the range, totalling 47 products .

1933

Alec Freeman opens his first shop in Bermondsey in London’s Docklands.

1953

Alec’s son Lionel joins the business, eventually taking it over and expanding to 3 shops.

1969

Lionel’s first of three sons, Lewis, is born. Simon comes along in 1973 and Elliot in 1976.

1983

Lionel opens a specialist shoe shop in Chiltern Street W1 specialising in handmade footwear.

1991

Lionel introduces innovative gel products to the UK, designed to help with footcare problems.

1992

Lewis joins the business and starts selling gel products across the globe.

1995

Simon follows and works with his father and brother to build the business.

1997

Lionel sells the shoe shops and concentrates on developing gel products.

2000

The gel products business is sold to a large multinational. Lionel deservedly retires to spend more time fishing!

2002

Lewis, Simon and Elliot continue a family tradition of working together and start Profoot (UK) Ltd, creating an innovative range of footcare products that are distributed to pharmacies throughout the country.

2005

Lionel’s first grandchild is born – Simon becomes a father.

2007

Profoot starts distributing its products to UK supermarkets.

2008

Profoot moves to larger premises and brings its warehousing in-house.

2009

The brothers employ their first member of staff to help run the warehouse.

2010

Profoot distributes to over 2000 pharmacies and the UK’s 4 largest supermarket chains.

2011

Lionel’s seventh grandchild is born, all 3 brothers have been very busy over the last 6 years!

2012

As the business grows, more staff join the growing team at the office and warehouse in Watford as well as an external sales force across the UK & Ireland.

2016

Profoot goes from strength to strength new products are introduced into the range, totalling 47 products .